NEWS

Zero to One
February 26, 2016

I’ve been reading a book called Zero to One by Peter Thiel, the founder of PayPal, and it has inspired me to start thinking bigger, so I wanted to share his ideas here. Peter Thiel is a misogynist libertarian, who believes that women are ruining the world by voting for social welfare programs, so he’s […]

warning-sign
February 15, 2016

Last week I got a call from another web design business in Oakland that was looking for a partner. They told me that they didn’t have the time for smaller clients, so they wanted to pass on those projects to another designer in return for a referral fee. After talking to this person for a […]

Drawing on the Right Side of the Brain
January 18, 2016

Drawing on the Right Side of the Brain is a book that can teach you how to draw. Author Betty Edwards was an art teacher who observed that most of her older students drew at the level of the average 10 or 11 year old. They drew cartoonish, symbolic, stick figures for a tree, house, […]

cadeaux-de-la-nature
November 3, 2014

If you would like to start a blog for your business or hobby, I suggest using Tumblr. Tumblr is a website for creating blogs that is free and very easy to use. You simply sign up for an account with your email and a password, fill out some information, and choose a theme (the overall […]

branding
June 8, 2014

One of the best books on branding that I’ve read is called The 22 Immutable Laws of Branding by the father/daughter team Al and Laura Ries. Because this is such an important concept for business owners to understand, I have summarized it here. These are ideas 18 East always keeps in mind when designing websites. […]

common-terms-web-design
December 1, 2013

My clients often ask me to explain some common terms in web design, so here are a few you might be wondering about. Page: A page on a website is what you go to when you click on a link. Typical pages include: home, services, about, and contact. Home Page: The first page you see […]

choose-best-domain-name
August 10, 2013

A domain name is the address for your website (ex. www.betsysketchup.com). If you do not already own a domain name, and you are looking for a web designer, I recommend that you consult with them first before buying one. Here are some basic tips to keep in mind. 1. A domain name should be short […]

man-jumping-field
January 21, 2013

One of the hardest parts of designing a website is finding great photos. I usually just try to take them myself, but if I can’t, I have to resort to hours of searching through stock photos to find even one that is beautiful and appropriate. Here is a classic example of a bad stock photo. […]

5-tips-for-hiring-web-designer
December 3, 2012

Here is a list of tips you can use to find a good web designer. I often hire and work with other web designers on big projects, so I use these tips myself. 1) Where should you look? The best way to find a good web designer is to search the Internet on the name […]

101-things-to-learn-in-art-school-2
October 19, 2012

101 Things to Learn in Art School is a book that examines the basic principles and ideas behind making art. Author Kit White is a New York based artist and art professor at Pratt Institute, who says he missed the conversations he had as an art student, and the exercise of going back to the […]

steal-like-an-artist
June 12, 2012

In the book Steal Like an Artist, author Austin Kleon writes about how to get inspiration for any project. His theory is that every idea is stolen; there are no new ones; everyone is just imitating something they’ve already seen. So when you are starting a new project and need inspiration, just find great examples […]

dont-use-godaddy
January 9, 2012

As a web designer, I often buy my client’s domain names and hosting or advise them on the process. Along the way, I have learned which of these providers are the best and worst. GoDaddy has consistently been my least favorite for the following reasons. 1) Horrible customer service: GoDaddy has never refunded my money […]

do-not-lose-track-of-domain-name-login-info
October 3, 2011

Many of my clients contact me for the first time when they need their website updated. However, when I ask them for their domain name and hosting information, they have lost track of it or their web designer never gave it to them in the first place. This is a big problem. Your domain registrar […]