What We Do
18 East is a web design business based in Oakland, California. We create custom websites that are responsive, easy to update, and optimized to get more traffic. Our biggest strength is in writing and organizing your website content, so that your business offering is clear and accessible. In all, we do everything we can to create a well designed and professional website that increases sales. We also partner with you to provide ongoing support once your site is launched.
Gretchen Bily has been a web designer for over ten years. She has worked at companies such as Bayer and Kaiser, and studied English at Cal State Hayward and graphic design at UC Berkeley Extension. In 2007 she started 18 East, where she is currently the head designer. Since then she has worked with numerous clients. She is very interested in art and design and loves her work.
Web Developer/Systems Architect
Scott Jackisch is an IT consultant who assists with the design and development of our websites. He has worked with over 30 companies in the Bay Area through his business, Aviator IT.
OUR WEB DESIGN PROCESS
To begin with, we schedule a phone call to discuss your website. Some of the questions we ask are: 1) What are the goals for your website? 2) How would you like it to look and function? 3) What is your budget and timeline? If it seems like we will be a good match, we schedule an in person meeting. At our in person meeting, we discuss your project in more detail and get to know you and your business better.
We write a proposal. In the proposal we specify exactly what kind of website we will design (the functionality, how much it will cost, and the timeline for the project). If you accept the proposal, we begin the process of designing your site.
We create several design options (mockups). You can ask for changes to a design until we come up with something that you like.
Once you approve the look of the website, we begin programming to make the mockup into a working website.
We provide basic SEO services with all of our websites. Search engine optimization is the process of getting traffic to your website. We do this by placing keywords (words people search on when looking for a business like yours) into the text, links, and unseen background code of your website. We also advise you on how to list your business on Google and Yahoo. With proper SEO, you will attract customers through your website.
6) HOSTING & DOMAIN NAME
We choose a hosting and domain name provider or use the one(s) you have chosen. Each website must have a host and a domain name. A host is the computer that stores the files for your website and allows people to view them. Your domain name is the unique web address for your website (ex. www.nelliesnoodles.com). We also give you your hosting and domain name usernames and passwords so that you "own" or have access to all of the files used to create your website.
Once you have approved everything, we post your website live to the Internet.
We teach you how to keep your website content updated. We can also update it for you at our hourly rates.